725+ 5-star verified reviews
5 Reasons Women Are changing Their Plastic Bras For Videris
The fabric against your breast tissue for hours a day is probably synthetic. Here are 5 reasons women are switching to a healthier option.
"It's great to have found a brand that makes non toxic, high quality, BEAUTIFUL underwear!" — Jessie N". ⭐⭐⭐⭐⭐
"It's great to have found a brand that makes non toxic, high quality, BEAUTIFUL underwear!" — Jessie N". ⭐⭐⭐⭐⭐
1
Removing plastic From your sensitive Breast tissue
Most bras are made from polyester and nylon: synthetic fibres derived from petroleum.
This sits against some of your most sensitive skin - for 8, 10, 12 hours a day.
Videris is made from TENCEL™ - a plant-based fibre that's safe against your skin.
"So incredibly comfortable. The fabric, the fit... I'll never go back to wire boob prisons again." — Kathryn S." ⭐⭐⭐⭐⭐
This sits against some of your most sensitive skin - for 8, 10, 12 hours a day.
Videris is made from TENCEL™ - a plant-based fibre that's safe against your skin.
"So incredibly comfortable. The fabric, the fit... I'll never go back to wire boob prisons again." — Kathryn S." ⭐⭐⭐⭐⭐
2
Tested for over 1000+ harmful substances.
You read every food label. Every skincare ingredient list.
But most people don't realise most bras have never been tested for harmful substances.
Every Videris bra carries OEKO-TEX® Standard 100 .
Independently tested against over 1,000 harmful substances.
Your bra finally catches up to everything else you've already cut out.
"Videris create such amazing garments, that look good and are good for the planet. - double win." — M Quinn ⭐⭐⭐⭐⭐
But most people don't realise most bras have never been tested for harmful substances.
Every Videris bra carries OEKO-TEX® Standard 100 .
Independently tested against over 1,000 harmful substances.
Your bra finally catches up to everything else you've already cut out.
"Videris create such amazing garments, that look good and are good for the planet. - double win." — M Quinn ⭐⭐⭐⭐⭐
3
Softer than cotton. Kinder to the planet.
Cotton sounds like the obvious natural alternative to plastic. But one cotton bra takes about 333 litres of water to grow.
Even organic cotton is processed with chemicals before it reaches your skin.
TENCEL™ Lyocell is grown from sustainably managed trees in a closed-loop process that recycles 99% of its solvents and water.
It's softer than silk, cooler than linen, naturally hypoallergenic, and absorbs 70% more moisture than cotton.
You don't sweat into it. You don't itch in it. And you don't have to choose between comfort and the planet.
"The sustainability and longevity of the fibre is very important to me. And they wash and dry extremely efficiently. Very happy." — Stella R
⭐⭐⭐⭐⭐
Even organic cotton is processed with chemicals before it reaches your skin.
TENCEL™ Lyocell is grown from sustainably managed trees in a closed-loop process that recycles 99% of its solvents and water.
It's softer than silk, cooler than linen, naturally hypoallergenic, and absorbs 70% more moisture than cotton.
You don't sweat into it. You don't itch in it. And you don't have to choose between comfort and the planet.
"The sustainability and longevity of the fibre is very important to me. And they wash and dry extremely efficiently. Very happy." — Stella R
⭐⭐⭐⭐⭐
4
Plastic free where it counts
Videris bras are wire-free — and no wire-free bra is completely plastic-free.
Elastane and power mesh are what hold the structure together once the wire is gone.
But none of it touches your breast tissue. The fabric against your skin is TENCEL™.
You get the structure of a real bra, without the plastic and wire sitting where it shouldn't.
"Being a D cup, I've always been sceptical about wire-free bras but this bra has changed my mind. Supportive, extremely comfortable and a gorgeous design." — Jacqui M ⭐⭐⭐⭐⭐
Elastane and power mesh are what hold the structure together once the wire is gone.
But none of it touches your breast tissue. The fabric against your skin is TENCEL™.
You get the structure of a real bra, without the plastic and wire sitting where it shouldn't.
"Being a D cup, I've always been sceptical about wire-free bras but this bra has changed my mind. Supportive, extremely comfortable and a gorgeous design." — Jacqui M ⭐⭐⭐⭐⭐
5
Designed By the woman Behind some of the biggest names
Founder Chloé Julian led design for Stella McCartney, Agent Provocateur, and Savage X Fenty.
Chloé spent two decades designing lingerie for the most technically demanding brands in the world.
Then she built Videris — because none of them were making a bra she actually wanted to wear.
Now you don't have to choose between something clean and something that fits.
"So pleased (and surprised) to find such a perfect bra made with intention and care. Soft, beautiful, the perfect colour, supportive, adjustable, natural, sustainable, NZ owned. 10/10 will be buying more!" — Maggie G ⭐⭐⭐⭐⭐
Chloé spent two decades designing lingerie for the most technically demanding brands in the world.
Then she built Videris — because none of them were making a bra she actually wanted to wear.
Now you don't have to choose between something clean and something that fits.
"So pleased (and surprised) to find such a perfect bra made with intention and care. Soft, beautiful, the perfect colour, supportive, adjustable, natural, sustainable, NZ owned. 10/10 will be buying more!" — Maggie G ⭐⭐⭐⭐⭐
Your Skin Deserves Better Than Plastic
Botanical support that breathes and feels like a soft second skin.
VS
Silky, plant-based botanical fibres
Sweaty plastic fabrics derived from petroleum
Certified toxin-free and skin safe
Untested materials and hidden irritants
Flexible support without digging wires
Painful red marks and metal wires
All-day breathability and skin health
Trapped sweat and irritation
Naturally smooth without toxic finishes
Waxy coatings that wash away
725+ Verified 5-Star Reviews
Made from natural and sustainable fabric.
Ditch the plastic and underwires. Join hundreds of health-conscious women who have upgraded to botanical-based, toxin-free support.
Your Questions Answered
Everything you need to know about choosing a more considered bra.
Is the fabric really plastic-free?
The main fabric in Videris bras is TENCEL™ - a plant-based fibre.
Some components, like elastics and power mesh, do contain synthetic fibres to provide stretch, support and durability. We prioritise plant-based fibres in what sits directly against your breast tissue, reducing plastic where it matters most.
Some components, like elastics and power mesh, do contain synthetic fibres to provide stretch, support and durability. We prioritise plant-based fibres in what sits directly against your breast tissue, reducing plastic where it matters most.
Is TENCEL™ good for sensitive skin?
Yes, and it's one of the main reasons we chose it.
TENCEL™ fibres have a very smooth surface structure, which means less friction against the skin compared to most synthetic fabrics. They're also naturally moisture-wicking, which helps regulate temperature and reduce the kind of heat and dampness that can aggravate sensitive or reactive skin.
Unlike many performance fabrics, TENCEL™ achieves this without chemical finishes or treatments. If your skin tends to react to synthetic fabrics, most women find the switch to TENCEL™ makes a noticeable difference.
TENCEL™ fibres have a very smooth surface structure, which means less friction against the skin compared to most synthetic fabrics. They're also naturally moisture-wicking, which helps regulate temperature and reduce the kind of heat and dampness that can aggravate sensitive or reactive skin.
Unlike many performance fabrics, TENCEL™ achieves this without chemical finishes or treatments. If your skin tends to react to synthetic fabrics, most women find the switch to TENCEL™ makes a noticeable difference.
What about the elastane - is that safe?
We believe in being upfront about this: Videris bras do contain a small amount of elastane in the fabric blend, and power mesh in the back wing construction.
Elastane is a synthetic fibre, but it's used in very small amounts, typically around 5% and is what gives the fabric its stretch, recovery, and shape retention over time. Without it, a wire-free bra simply wouldn't hold its structure through repeated wear and washing.
Elastane is widely considered safe for skin contact, and all Videris components - including elastane - are covered under our OEKO-TEX Standard 100 certification, meaning they've been independently tested against over 1,000 harmful substances.
Elastane is a synthetic fibre, but it's used in very small amounts, typically around 5% and is what gives the fabric its stretch, recovery, and shape retention over time. Without it, a wire-free bra simply wouldn't hold its structure through repeated wear and washing.
Elastane is widely considered safe for skin contact, and all Videris components - including elastane - are covered under our OEKO-TEX Standard 100 certification, meaning they've been independently tested against over 1,000 harmful substances.
What exactly is TENCEL and why is it better?
TENCEL™ is a branded form of lyocell, a fibre made from wood pulp.
While it starts from a natural source, it does go through a processing stage. What makes it different is the closed-loop system, where water and solvents are captured, recycled and reused rather than released into the environment.
No textile is completely impact-free, but this process is significantly more considered than conventional synthetic fabric production and results in a fibre that’s breathable and gentle on skin and designed to be worn close to your body.
While it starts from a natural source, it does go through a processing stage. What makes it different is the closed-loop system, where water and solvents are captured, recycled and reused rather than released into the environment.
No textile is completely impact-free, but this process is significantly more considered than conventional synthetic fabric production and results in a fibre that’s breathable and gentle on skin and designed to be worn close to your body.
Is TENCEL™ better for the environment than cotton?
In most meaningful ways, yes, though we'd rather explain why than just make the claim.
TENCEL™ is made from wood pulp sourced from sustainably managed forests. What makes it genuinely different from both cotton and most synthetics is the production process: it uses a closed-loop system where the water and solvents used to process the fibre are captured, recycled, and reused, rather than released as waste. This significantly reduces the environmental impact compared to conventional textile manufacturing.
Conventional cotton, while natural, is one of the most water and pesticide-intensive crops in the world. TENCEL™ uses a fraction of the water and doesn't rely on the same chemical inputs.
No textile is completely impact-free, but TENCEL™ is one of the more considered choices available for a garment worn this close to your body, every day.
TENCEL™ is made from wood pulp sourced from sustainably managed forests. What makes it genuinely different from both cotton and most synthetics is the production process: it uses a closed-loop system where the water and solvents used to process the fibre are captured, recycled, and reused, rather than released as waste. This significantly reduces the environmental impact compared to conventional textile manufacturing.
Conventional cotton, while natural, is one of the most water and pesticide-intensive crops in the world. TENCEL™ uses a fraction of the water and doesn't rely on the same chemical inputs.
No textile is completely impact-free, but TENCEL™ is one of the more considered choices available for a garment worn this close to your body, every day.
How do I know this bra is safe to wear?
Videris bras are OEKO-TEX® Standard 100 certified, meaning every component - from fabric to thread - has been independently tested and must meet strict limits for over 1,000 substances that may be harmful to human health.
Lingerie falls under Class 2 of the standard, a category for products worn directly against the skin, with stricter requirements than items like outerwear. It doesn’t mean zero presence of all substances, but it does mean the product meets one of the most widely recognised safety standards for textiles worn close to the skin.
We also prioritise plant-based fibres against the skin and avoid chemical finishes. It’s a more considered approach to what you wear every day.
Lingerie falls under Class 2 of the standard, a category for products worn directly against the skin, with stricter requirements than items like outerwear. It doesn’t mean zero presence of all substances, but it does mean the product meets one of the most widely recognised safety standards for textiles worn close to the skin.
We also prioritise plant-based fibres against the skin and avoid chemical finishes. It’s a more considered approach to what you wear every day.
How is this different from other wire-free bras I've tried?
Most wire-free bras on the market are essentially soft bralettes, they remove the wire but don't replace it with anything. The result is minimal structure, minimal lift, and a lot of disappointed women.
Videris bras are engineered differently. Support comes from internal power mesh, technical darting, and considered pattern construction - not from a wire, and not from compressing or flattening your shape. Different styles are designed for different bust sizes, with our Rachel bra supporting up to a G cup.
The TENCEL™ fabric also plays a role here. Because it moves with the body rather than against it, the structure of the bra works with your natural shape rather than fighting it. The result is lift and support that feels comfortable all day, not just for the first hour.
Videris bras are engineered differently. Support comes from internal power mesh, technical darting, and considered pattern construction - not from a wire, and not from compressing or flattening your shape. Different styles are designed for different bust sizes, with our Rachel bra supporting up to a G cup.
The TENCEL™ fabric also plays a role here. Because it moves with the body rather than against it, the structure of the bra works with your natural shape rather than fighting it. The result is lift and support that feels comfortable all day, not just for the first hour.
Will these bras really support a larger cup size?
Yes. Videris bras use internal structure and considered design to deliver lift without underwire.
Different styles are engineered for different bust sizes, with Rachel supporting fuller busts up to a G cup, and Angela and Sarah designed for smaller to medium busts.
The fabric and construction also allow for flexibility in cup fit, supporting your natural shape rather than forcing it.
Different styles are engineered for different bust sizes, with Rachel supporting fuller busts up to a G cup, and Angela and Sarah designed for smaller to medium busts.
The fabric and construction also allow for flexibility in cup fit, supporting your natural shape rather than forcing it.
How do I wash my Videris lingerie?
Since our main fabric is natural, we recommend a cool, gentle machine wash in a laundry bag to protect the fibres and maintain shape.
Skip the dryer and air dry flat in the shade to preserve both the fabric and the fit.
To extend the life of your bra, rotate between styles and give the elastics time to rest and recover their shape between wears.
Skip the dryer and air dry flat in the shade to preserve both the fabric and the fit.
To extend the life of your bra, rotate between styles and give the elastics time to rest and recover their shape between wears.
Are your materials ethically sourced?
We work with certified partners and prioritise responsible sourcing and production standards.
Like everything we do, it’s about making more considered choices that protect both the workers and the end-user's health, understanding the full process and improving it over time, rather than claiming perfection.
What if the size I order doesn't fit?
We offer free NZ returns and exchanges and AU exchanges are sent free of charge. Follow our clear sizing guide on the product page, and if it's not perfect, we will help you get the right fit.
