Four ways to tell your bra actually fits, without a fitting room
Four ways to tell your bra actually fits, without a fitting room
The band, the straps, the cups, and your own breath. Four things your body will tell you about whether a bra fits, no measuring tape or fitter required. Read more...
How to wash a wire-free bra so it lasts for years
How to wash a wire-free bra so it lasts for years
Cold, gentle, in a wash bag, never the dryer. A simple care guide for wire-free bras and the fabrics they're made from. Read more...
What size bra should you be in? The answer is probably already in your drawer
What size bra should you be in? The answer is probably already in your drawer
"What size should I wear?" is the question we get asked most. With wire-free alpha sizing, the answer is probably already in your drawer. Here is how to find it. Read more...
Wire-free bras and the nervous system: why what touches your skin matters
Wire-free bras and the nervous system: why what touches your skin matters
A wire-free bra isn't just more comfortable — it changes how you breathe, hold tension, and rest. Here's what your body has been trying to tell you. Read more...
As your body ages, your relationship with your bra changes
As your body ages, your relationship with your bra changes
After menopause, your body keeps changing, softer tissue, broader ribcage, more sensitivity. Here's what's happening, and why wire-free fits better. Read more...
From Forest to Fabric: the full story of TENCEL™ and why we chose it
From Forest to Fabric: the full story of TENCEL™ and why we chose it
The label inside your bra tells you the fabric composition - 80% polyamide, 20% elastane, and so on. What it doesn't tell you is where that fabric came from, or... Read more...
What is your bra actually made of and why it matters for breast health
What is your bra actually made of and why it matters for breast health
Most bras are made from petrochemical-derived synthetics. Here’s what that means for the breast tissue wearing them and what to look for instead Read more...
Are Underwire Bras Bad for Your Lymphatic Health? What a Breast Specialist Told Me
Are Underwire Bras Bad for Your Lymphatic Health? What a Breast Specialist Told Me
Most of us have never thought about our breasts as part of a larger health system. We think about fit. We think about support. We think about whether a bra... Read more...
What We Were Never Taught About Bras and the Body
What We Were Never Taught About Bras and the Body
A lingerie designer’s perspective on bras, comfort and the body. This piece explores why bras haven’t evolved as much as we think, how the body actually moves and changes, and... Read more...
Meet Liv McClymont - filmmaker, storyteller, Videris woman
Meet Liv McClymont - filmmaker, storyteller, Videris woman
I first met Liv McClymont when she reached out about fundraising for one of her documentaries. She shared her earlier work on consent - a powerful film exploring how young... Read more...
What we model, they inherit
What we model, they inherit
If you never hear your mother say, “I feel good in my body”...If your grandmother never spoke of her body with gratitude...How will you ever learn to feel at home... Read more...
Introducing The Unwired: Real Women. Real Comfort.
Introducing The Unwired: Real Women. Real Comfort.
A new series by Videris spotlighting women who are choosing comfort over compromise and alignment over expectation. These are the women who move through the world freely in thought, in... Read more...