Blog posts

Forever Chemicals are everywhere.... except in your Videris Lingerie.
We create Lingerie that is non-toxic, breathable and most importantly Oeko-Tex Standard 100 certified. No PFAS!
An Interview With Ursula Griffen
Ursula is founder of ReMinD - an education company on a mission to make meditation accessible and engaging.
Show Yourself a Little Love
Over the next month or so, we are focusing on questioning and challenging the norms and ideals around women's bodies, working to change the narrative about what it means to look and feel beautiful and celebrate our bodies.
Body Reflections
As we research, listen to other women more and delve deeper in to women’s relationships with their bodies we’ve been discussing the idea of Body Reflections. We all have stories centering around our bodies that we can reflect on.
In Celebration of Women
International Women’s Day is about celebrating women’s achievements.In honour of this day, we talked to Videris Founder, Designer and Creative Director, Chloé Julian about the challenges that come with being a female entrepreneur, navigating motherhood and owning a business, and...
Friends in Videris: Meet Kaarina
Like many good modern romances, our friendship with Kaarina started over instagram. We had a little chat with the model and writer about what she’s currently working on, how she got into modelling and what brings her joy! Meet Kaarina...
Bra Peek Inside
When I am designing I really think about every component and detail as these ultimately inform the fit and quality of the garment, especially in a bra. It is these intricate design details that make our soft-cups comfortable, yet supportive,...
Developing the Rachel Bra
The considered and slow approach I want to take with the Videris product development meant that it was not possible to launch the brand with sizes and styles for all shapes and sizes.  I wanted to move away from the...
Women, Work and Lingerie
As a team of women who balance work and families I have been thinking about our changing relationship with the workforce and how this has influenced the way we dress, in particular our underwear.  When we think back to the...
Tencel vs. Cotton
At Videris we strive to use the most sustainable materials possible and prioritise using natural fibres that consider the planet, and its people.  Fibres that still allow our products to be comfortable, durable, performative and beautiful. Creating our lingerie starts...
Motherhood Stories
What does it mean to mother or be a mother? A word that means many different things to many different people. A word that can make us feel so comfortable and so uncomfortable. In the lead up to Mother's Day,...
Friends in Videris: Meet Laura
Laura has been a Videris muse since day one. We've always admired her playful energy and brilliant, and brave writing. A wearer of many hats, meet our friend, the fabulous Laura.     Tell us a little about yourself, where you're...
Tips for choosing lingerie that every woman should know
I have fitted so many women that the measurements on my tape measure have worn away!  Whilst your measurements are a great place to start when working out your size there are other elements to consider when choosing your lingerie.  The...
Friends in Videris: Meet Sha
Artist, mother, cancer survivor, and all round warm and wonderful woman, meet the subject of our latest shoot, Sha. Meeting Sha turned out to be so much more than we expected. Prior to this, we had no idea about her...
Friends in Videris: Meet Yayoi
  Hi Yayoi! Tell us a little about yourself, what you do, and where you're from? Born in NZ and half Japanese. I’ve had a pretty intense career in the dance world as a professional ballerina. Now I’m just chilling,...
Lingerie for everyday wellbeing - What does this mean and why is it important? 
Our lingerie is the first thing we put on our bodies in the morning and in the case of our knickers likely worn for the longest amount of time, so it is important to know that these items are good for...
Soft cup bras that support you
A lot of women feel that a soft cup bra won't offer them the support they need or are used to.  I can understand where this idea has come from, I have been a lingerie designer for 16 years and...
Q & A with Sarah Lindsay from SALA
Introducing Videris friend and founder of Auckland movement studio, SALA, Sarah Lindsay. A business owner, yoga teacher, new mother, and wearer of many hats, Sarah talks to us about how she combats the feeling of overwhelm, taking time for herself...
We haven’t come very far - the history of the underwire bra…
It’s become apparent to me as I have fitted many different women of all sizes through the development process of the Videris softcup bras that we as women often associate being supported with being uncomfortable.  That a comfortable bra felt...
VOGUE recommends the perfect lingerie colour for you, according to your star sign
Aries - Bold Red This strong and independent fire sign aligns perfectly with Bold Red.  This stimulating colour will appeal to these optimistic leaders who like to take responsibility for their path. Bold Red supplies highly energetic Aries the rush of adrenaline...
Why I started Videris
I never really went back to wearing a wire after having my son over 5 years ago, the same bras that I had worn for years suddenly felt incredibly uncomfortable and restrictive. I thought my body had changed; I needed...