An Interview With Ursula Griffen -  Founder of REMiND



Ursula is Co-Founder of REMiND - an education company on a mission to make meditation accessible and engaging. 

Ursula believes and practices so many of the messages we communicate at Videris; self-awareness, self-love, and self-reflection. We talk about the importnace of mindfulness, her love of nature, running and her family. To know her is to know her wicked laugh, her loyalty to friends and her passion for her work. 

Photographed my Ophelia Mikkelson Jones in a friend's incredible wildflower garden, meet Ursula.

Tell us a little about yourself and what you do.
I'm born-and-raised in Tāmaki, coming from a big, dynamic family. My mum is an artist and biz woman, and my dad is an entrepreneur, so growing up, we always had interesting conversations around the dinner table. My siblings are all in creative industries. I myself am building REMiND, alongside Charlotte Ritchie. It is an education company on a mission to make meditation accessible and engaging for modern practitioners using a science-based approach.

Why did you start REMiND and why is mindfulness so important to you?
I have always worked in industries that have an impact. Whether it be environmental, climate change or wellness. After working in environmental communications, I noticed a lot of conversations about ‘mindset’. I was reading reports about the importance of mindset in managing our resources and ecosystems sustainably. As my personal meditation practice deepened and I completed a Regenerative Practitioner training. I decided to change my approach to ‘saving the world’. It became much more indirect. If I could support people with meditation, they are more likely to respect their places and find their unique role in an ecosystem. This is part of my why, Charlotte has her own unique why, and together it became REMiND.

I am also obsessed with branding and the creative development of ideas. This married well to the complicated task of bringing meditation into modern lifestyle and culture.

We want our customers to find a moment of mindfulness in choosing their lingerie. Do you think attaching practice to day-to-day tasks is effective?
Absolutely, you can do anything with a mindful presence, so putting on your lingerie can be a meditation. Notice the feeling of the knickers as you pull them up your legs, the fabric as it cups your boobs, and the sound of the straps as you tighten them. Mindfulness is being aware of the present moment without judgment, simply experiencing the sensations or the sounds of right now.

So, of course, putting on your lingerie can be a sacred and present moment for anyone.


How has practising mindfulness helped you also practice self-love?

It's a great way to improve your clarity of thought. So by paying attention to your thoughts, you can learn to distinguish your "better self" from your "inner critic." The inner critic can be harsh, picking on your body or behaviour. But, it's important to remember that the inner critic is often misguided and may be based on outdated societal norms or past experiences. Through meditation and mindfulness, you can develop a relationship with your inner critic and learn to tell it to "be quiet, not helpful" - especially regarding your body. This can help you accept yourself for who you are and not believe your thoughts.

Of course, it's not always easy to love and accept yourself because society has strict ideas about what is considered beautiful or acceptable. But, with ongoing practice, you can become more aware of these influences and learn to love and accept yourself just as you are.


What would be your message to your younger self?

Believe in yourself, babe. Share your creations, and trust your voice and intuition above all.

What brings you joy?
Many things! Writing, singing and dancing like nobody's watching, but if you are, you're welcome. I love seeing my friends and family succeed, it brings me to happy tears sometimes. My little niece and nephew, Nico and Ruby, are so damn sweet. I froth taking ideas and designing into creation, especially in collaboration with others. Having meaningful conversations. Running, moving my body, journalling, jumping in Coromandel rivers, being in ancient forests, the Southern Alps, a hot cup of cacao and dining at a lit restaurant with my friends. 

What's next for you and ReMind and where can we find more of your work?
It is a really exciting time for REMiND; there’s a lot in the pipeline. We are expanding to Europe too! We are running another Practice Presence course in June and have a corporate programme launching later this year. If you are interested in joining our community, find us on Instagram. If you are interested in mindfulness for your workplace, check out remind.nz or email us.

Shop Ursula's Shoot Looks

Videris Lingerie Angela underwire free soft cup bra in white TENCEL™ has a triangle shaped cup and U wire in the front
fb-feed
Videris Lingerie Angela underwire free soft cup bra in white TENCEL™ features adjustable hook and eyes at the back
Videris Lingerie Angela underwire free soft cup bra in white TENCEL™ features adjustable back straps and back closure
Experience new beginnings and inner cleansing through Pure white.  This colour helps purify your thoughts, emotions and spirit to revitilise and restore your whole system.
Videris Lingerie Angela underwire free soft cup bra in white TENCEL™ has a triangle shaped cup and U wire in the front
fb-feed
Videris Lingerie Angela underwire free soft cup bra in white TENCEL™ features adjustable hook and eyes at the back
Videris Lingerie Angela underwire free soft cup bra in white TENCEL™ features adjustable back straps and back closure
Experience new beginnings and inner cleansing through Pure white.  This colour helps purify your thoughts, emotions and spirit to revitilise and restore your whole system.

Angela Bra - Pure

$90.00
Videris Lingerie Sarah underwire free soft cup bra in poise green TENCEL™ with a scooped plunge cup and front U wire
fb-feed
Videris Lingerie Sarah underwire free soft cup bra in green TENCEL™ features front wide strap and adjustable back closure
Videris Lingerie Sarah underwire free soft cup bra in green TENCEL™ features adjustable back straps and hook and eyes closure
Sarah Bra - Poise
Videris Lingerie Sarah underwire free soft cup bra in poise green TENCEL™ with a scooped plunge cup and front U wire
fb-feed
Videris Lingerie Sarah underwire free soft cup bra in green TENCEL™ features front wide strap and adjustable back closure
Videris Lingerie Sarah underwire free soft cup bra in green TENCEL™ features adjustable back straps and hook and eyes closure
Sarah Bra - Poise

Sarah Bra - Poise

$90.00
Videris Lingerie Angela underwire free soft cup bra in navy TENCEL™ features a triangle shaped cup and U wire in the front
fb-feed
Videris Lingerie Angela underwire free soft cup bra in navy TENCEL™ features adjustable hook and eyes at the back
Videris Lingerie Angela underwire free soft cup bra in navy TENCEL™ features adjustable back straps and back closure
Videris Lingerie Maven represents vision, our intuition, acticulation and wisdom
Videris Lingerie Angela underwire free soft cup bra in navy TENCEL™ features a triangle shaped cup and U wire in the front
fb-feed
Videris Lingerie Angela underwire free soft cup bra in navy TENCEL™ features adjustable hook and eyes at the back
Videris Lingerie Angela underwire free soft cup bra in navy TENCEL™ features adjustable back straps and back closure
Videris Lingerie Maven represents vision, our intuition, acticulation and wisdom

Angela Bra - Maven

$90.00
Videris Lingerie Sarah underwire free soft cup bra in red TENCEL™ with a scooped plunge cup and front U wire
fb-feed
Videris Lingerie Sarah underwire free soft cup bra in red TENCEL™ features front wide strap and adjustable back closure
Videris Lingerie Sarah underwire free soft cup bra in red TENCEL™ features adjustable back straps and hook and eyes closure
Sarah Bra - Bold
Videris Lingerie Sarah underwire free soft cup bra in red TENCEL™ with a scooped plunge cup and front U wire
fb-feed
Videris Lingerie Sarah underwire free soft cup bra in red TENCEL™ features front wide strap and adjustable back closure
Videris Lingerie Sarah underwire free soft cup bra in red TENCEL™ features adjustable back straps and hook and eyes closure
Sarah Bra - Bold

Sarah Bra - Bold

$90.00
Videris Lingerie Maggie wire free soft cup bra in black embroidered TENCEL™ with a scoop neck and ladderstitch detail
fb-feed
Videris Lingerie Maggie underwire free soft cup bra in black embroidered TENCEL™ features adjustable hook and eyes at the back
Videris Lingerie Maggie wire free soft cup bra in black TENCEL™ features adjustable back straps and hook and eyes closure
Maggie Bra - Shield Blossom
Videris Lingerie Maggie wire free soft cup bra in black embroidered TENCEL™ with a scoop neck and ladderstitch detail
fb-feed
Videris Lingerie Maggie underwire free soft cup bra in black embroidered TENCEL™ features adjustable hook and eyes at the back
Videris Lingerie Maggie wire free soft cup bra in black TENCEL™ features adjustable back straps and hook and eyes closure
Maggie Bra - Shield Blossom

Maggie Bra - Shield Blossom

$80.00
Videris Lingerie thong in white TENCEL™ a comfortable mid-rise style cut to follow the natural curve of your hips
Videris Lingerie thong in white TENCEL™ a comfortable mid-rise style that elongates the legs
fb-feed
Whitney Thong - Pure
Experience new beginnings and inner cleansing through Pure white.  This colour helps purify your thoughts, emotions and spirit to revitilise and restore your whole system.
Videris Lingerie thong in white TENCEL™ a comfortable mid-rise style cut to follow the natural curve of your hips
Videris Lingerie thong in white TENCEL™ a comfortable mid-rise style that elongates the legs
fb-feed
Whitney Thong - Pure
Experience new beginnings and inner cleansing through Pure white.  This colour helps purify your thoughts, emotions and spirit to revitilise and restore your whole system.

Whitney Thong - Pure

$38.00
Videris Lingerie bikini knicker in magenta TENCEL™ a comfortable mid-rise style cut to follow the curve of your hips
Videris Lingerie bikini knicker in hot pink TENCEL™  mid-rise style cut to follow the curve of your hips with soft elastics
fb-feed
Videris Lingerie bikini knicker in hot pink TENCEL™  mid-rise style with cheeky bottom coverage and soft elastics
Bohemian Magenta represents the free-spirited non conformist. With the power and passion of red, balanced by the introspection of violet, this colour brings harmony and balance to every aspect of your life.
Videris Lingerie bikini knicker in magenta TENCEL™ a comfortable mid-rise style cut to follow the curve of your hips
Videris Lingerie bikini knicker in hot pink TENCEL™  mid-rise style cut to follow the curve of your hips with soft elastics
fb-feed
Videris Lingerie bikini knicker in hot pink TENCEL™  mid-rise style with cheeky bottom coverage and soft elastics
Bohemian Magenta represents the free-spirited non conformist. With the power and passion of red, balanced by the introspection of violet, this colour brings harmony and balance to every aspect of your life.

Whitney Bikini - Bohemian

$38.00
Videris Lingerie bikini knicker in olive TENCEL™ a comfortable mid-rise style cut to follow the curve of your hips
Videris Lingerie bikini knicker in olive TENCEL™  mid-rise style cut to follow the curve of your hips with soft elastics
fb-feed
Videris Lingerie bikini knicker in olive TENCEL™  mid-rise style with cheeky bottom coverage and soft elastics
Videris Lingerie bikini knicker in olive TENCEL™ a comfortable mid-rise style cut to follow the curve of your hips
Videris Lingerie bikini knicker in olive TENCEL™  mid-rise style cut to follow the curve of your hips with soft elastics
fb-feed
Videris Lingerie bikini knicker in olive TENCEL™  mid-rise style with cheeky bottom coverage and soft elastics

Whitney Bikini - Olive

$38.00
Videris Lingerie high waist knicker in purple TENCEL™ cut to follow the natural curve of your hips
Videris Lingerie high waist knicker in purple TENCEL™  with soft elastics and flattering legline
fb-feed
Videris Lingerie high waist knicker in purple TENCEL™ with soft elastics and flattering legline curving over the hip
Future Violet identifies a true balance between your spiritual and physical energies, through the strength of red and the consciousness of blue. A union of body and soul that represents the future and expands your awareness.
Videris Lingerie high waist knicker in purple TENCEL™ cut to follow the natural curve of your hips
Videris Lingerie high waist knicker in purple TENCEL™  with soft elastics and flattering legline
fb-feed
Videris Lingerie high waist knicker in purple TENCEL™ with soft elastics and flattering legline curving over the hip
Future Violet identifies a true balance between your spiritual and physical energies, through the strength of red and the consciousness of blue. A union of body and soul that represents the future and expands your awareness.

Whitney High Waist Bikini - Future

$40.00
Videris Lingerie high waist knicker in black embroidered TENCEL™  cut to follow the natural curve of your hips
Videris Lingerie high waist knicker in black blossom embroidered TENCEL™ with soft elastics
fb-feed
Videris Lingerie high waist knicker in black blossom embroidered TENCEL™ with cheeky bottom coverage
Videris Lingerie high waist knicker in black blossom embroidered TENCEL™ with a flattering legline
This colour creates a protective and comforting layer between you and the outside world. A safeguard for your emotions and feelings, Shield black offers you control and confidence.
Videris Lingerie high waist knicker in black embroidered TENCEL™  cut to follow the natural curve of your hips
Videris Lingerie high waist knicker in black blossom embroidered TENCEL™ with soft elastics
fb-feed
Videris Lingerie high waist knicker in black blossom embroidered TENCEL™ with cheeky bottom coverage
Videris Lingerie high waist knicker in black blossom embroidered TENCEL™ with a flattering legline
This colour creates a protective and comforting layer between you and the outside world. A safeguard for your emotions and feelings, Shield black offers you control and confidence.

Whitney High Waist Bikini - Shield Blossom

$43.00