Meet Belle
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Belle Maternity Bra - Rosy
$120.00 NZD
Taxes included.
Shipping calculated at checkout.
A maternity and nursing bra that moves with your body - through pregnancy, every feed, and beyond. Wire-free support. No pressure on breast tissue.
Why women choose Belle
Nurse with ease - drop-down cups open with one hand, no fumbling at 3am
Safe for you and baby - OEKO-TEX certified, zero harmful chemicals touching your skin
Stays cool & dry - breathable TENCEL fabric through night feeds and hot flashes
Grows with you -U-wire adapts from pregnancy through breastfeeding
No dig, no pinch - soft TENCEL-lined straps won't leave red marks on tired shoulders
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Designed by Chloé Julian - 20 years designing lingerie for Stella McCartney, Agent Provocateur, David Beckham Bodywear, and Savage X Fenty.
"The free try-on was also really useful as I didn't get it quite right at first and needed to switch sizes."
— A H.
Designed for the comfort you deserve - from bump to breastfeeding.
• Easy nursing access - Drop-down cups with A-frame support, no fumbling at 3am
• Wire free comfort - Designed to support your changing body, comfort you can wear 24 hours a day.
• Adapts to your changing body - Unique U-wire with gathering detail to accommodate natural fluctuations in size
• All-day comfort - Wide soft elastic band, powermesh back liner, triple hook-and-eye
• Straps that don't dig in - Elastic laid over soft TENCEL, nothing cuts into tired shoulders
• Safe for you and baby - OEKO-TEX Standard 100: tested against over 1,000 substances
• Stays fresh - TENCEL Lyocell is breathable, moisture-wicking, and naturally antibacterial
SIZE GUIDE
When choosing your size, prioritise the underband measurement. The underband needs to be firm fitting around the chest to give support. If it’s too loose the bra will lift off your chest at the centre and ride up at the back.
Considering our breasts fluctuate in size, the bust size isn’t as important as the underband. The stretch TENCEL™ will accommodate your natural changes.
If you find that your measurements fall into two size categories, prioritise the underband measurement and check where your traditional underwire size falls into in our size chart.
FABRIC & CARE
- TENCEL™ Lyocell is thermal regulating, breathable and moisture-wicking. It helps your body maintain a state of equilibrium and works to eliminate odours and unwanted bacteria.
- Fabric 93% TENCEL™ Lyocell, 7% Elastane.
- Brand and care labels made from recycled polyester yarns.
BRA TRIMS
- Powermesh lining 80% nylon 20% elastane - used in back wing and underbust for support
- Soft plushback elastics and adjustable shoulder straps for comfort.
- Hook and eye back closure.
KNICKER TRIMS
- Soft elastic trim sits flat against the skin.
- Gusset liner in TENCEL™
- Made for all-day comfort and movement.
Gentle machine wash 30°C in a laundry bag, visit our care page for our tips to care for your Videris Lingerie
SHIPPING
NEW ZEALAND - NZ$7.00 | Free shipping over NZ$200
AUSTRALIA - AU$10 for orders over AU$50 | AU$20 for orders under AU$50 | Free shipping over AU$200
USA - US$25 | Free shipping on orders over US$200.
UK - £15
Rest of World - NZ$35
Please note that all international shipments may be subject to import duties, customs fees, tariffs and local taxes once the package reaches your destination country. These charges are not included in the purchase price or shipping cost and are the responsibility of the recipient. We are unable to predict or cover these fees, as they are set by your local customs authority.
In stock items are usually dispatched within two working days of receipt of payment and we will email you if there are any delays.
All orders are shipped from Auckland, New Zealand.
A shipment confirmation will be sent to you with your tracking number once the courier has picked up your order from our warehouse.
RETURNS
We make returns nice and easy so you can rest assured you will find the perfect fitting bra. Please note we are unable to accept returns of knickers, for hygiene reasons.
If you are based in New Zealand, returns are free – we can send you a courier label to return your item, and can exchange for you free of charge or provide a refund.
International customers will need to send the item/s back to us, but we will send out your exchange free of charge.
You have 14 days to return your item/s from your initial order delivery date.
See our RETURNS PAGE for full instructions on how to complete a return.
Sale items are final sale and cannot be returned or exchanged
Designed by Chloé Julian - 20 years leading lingerie design at Stella McCartney, Agent Provocateur, David Beckham Bodywear, and Savage X Fenty.
Your body is doing something extraordinary during every feed. Everything about this bra is designed to get out of the way of it.
1
Adjust before your baby arrives
Adjust your straps and band fit during pregnancy so it's ready to go from day one.
2
One-hand drop-down cup
The clip releases with a single hand - cup drops forward, A-frame cup support stays in place.
3
Wear all day, every day
No wire means no pressure points. This bra is built to be forgotten about - in the best way.
Wire-free, no pressure points, no red marks. Built to be forgotten about - in the best way.
FEELS LIKE
A soft hug, not a structure. Weightless against the skin.
WEARS LIKE
Second skin from the first trimester through the last feed.
BUILT FOR
3am feeds, full work days, and every ordinary hour between.
Designed by a mum, for mums.
I designed the Belle while I was pregnant with my second child — knowing exactly what I couldn't find during my first pregnancy. When the first samples came off the production line, I wore them. Through early engorgement, through every feed. I made the final adjustments while I was breastfeeding my daughter, because there are details you can only notice at 3am, in the dark, with one hand. And you have to be both a mother and a designer to know what to do about them.
— Chloe Julian, Founder, Videris
The fabric touching your breast is TENCEL™ - not polyester, not nylon.
At Videris, the fabric in direct contact with your breast tissue is 95% TENCEL™ Lyocell - made from sustainably sourced wood pulp in a closed-loop process that recovers and reuses water and solvents. Soft, breathable, and plant-based.
And during every feed, that fabric is also against your baby's face. We thought that mattered too.
We use a small amount of power mesh in the underband and back wing for support and longevity - without it, the bra loses its shape across many washes. That's the trade-off we made knowingly, and we'll always tell you. Every fabric, trim, and component in this bra - including the power mesh and elastics - carries OEKO-TEX® STANDARD 100 certification.
No bra can be completely plastic-free - elastane and power mesh are part of what makes a wire-free bra work.
Many bras achieve softness or breathability through chemical finishes applied to synthetic fabrics. TENCEL™ is inherently breathable - no chemical coating required.
Tested for Harmful Substances.
Every Videris fabric and trim carries OEKO-TEX® STANDARD 100 certification - tested against over 1,000 harmful substances. Videris lingerie sits in Product Class 2: the same tier as baby bedding. That's not a coincidence - during every feed, this fabric is against your baby's face too.
Not all maternity bras are built the same.
Here's what we designed differently.
| Belle Maternity Bra | Most Maternity Bras | |
|---|---|---|
| A-frame support while cup is down | ✓ | ✗ |
| Wire-free with real internal structure | ✓ | ✗ |
| Cup flexes between feeds | ✓ | ✗ |
| No strap dig - TENCEL™-lined | ✓ | ✗ |
| Built for 24-hour wear | ✓ | ✗ |
| TENCEL™ - plant-based, moisture-wicking | ✓ | ✗ |
| OEKO-TEX® certified to baby bedding standard | ✓ | ✗ |
What our customers say
The most comfortable item! My boobs ballooned at around 4 months and investing in this bra was the best choice. It's sturdy yet soft and doesn't leave any red marks. No pinching, just generous support. It's like a hug.
Phoebe W.
Supportive
No Pressure
Worth the Price
This is my third pregnancy, and I didn't want to make the same mistake of buying cheap, uncomfortable bras again. This is also one of the only nursing bras I found that has the 'drop-down' fabric just on the breast itself, leaving the material at the top of the breast while feeding, so you don't feel over-exposed.
Jennifer B.
Nursing-Friendly
Worth the Price
Supportive
This bra is the most comfortable, breathable, practical nursing bra I have found. After buying one to try, I immediately went back and purchased 3 more. Also it seems to be the only nursing bra company where the size chart actually reflects their sizing.
Rhiannon
Breathable
Nursing-Friendly
True to Size
FAQS
How do I care for my Belle Bra?
Hand wash or machine wash on a gentle/delicate
cycle in cold water, inside a lingerie wash bag. Lay flat or hang to dry - do
not tumble dry. Heat degrades both TENCEL™ and elastane and will shorten the
life of the bra significantly. We also recommend rotating between two or three
bras (especially if wearing day and night) — giving each one time to rest
between wears helps the elastics recover their shape and extends the life of
the bra considerably.
Is this bra plastic free?
The main fabric in Videris bras is TENCEL™ - a plant-based fibre.
Some components, like elastics and power mesh, do contain synthetic fibres to provide stretch, support and durability. We prioritise plant-based fibres in what sits directly against your breast tissue, reducing plastic where it matters most.
What if the size I order doesn't fit?
We offer free NZ returns and exchanges and AU exchanges are sent free of charge. Follow our clear sizing guide on the product page, and if it's not perfect, we will help you get the right fit.
How do I know this bra is safe to wear?
Videris bras are OEKO-TEX® Standard 100 certified, meaning every component - from fabric to thread - has been independently tested and must meet strict limits for over 1,000 substances that may be harmful to human health.
Lingerie falls under Class 2 of the standard, a category for products worn directly against the skin, with stricter requirements than items like outerwear. It doesn’t mean zero presence of all substances, but it does mean the product meets one of the most widely recognised safety standards for textiles worn close to the skin, the same standard used for baby bedding.
We also prioritise plant-based fibres against the skin and avoid chemical finishes. It’s a more considered approach to what you wear every day.
How is this different from other wire-free bras I've tried?
Most wire-free bras on the market are essentially soft bralettes, they remove the wire but don't replace it with anything. The result is minimal structure, minimal lift, and a lot of disappointed women.
Videris bras are engineered differently. Support comes from internal power mesh, technical seaming, and considered pattern construction - not from a wire, and not from compressing or flattening your shape.
The TENCEL™ fabric also plays a role here. Because it moves with the body rather than against it, the structure of the bra works with your natural shape rather than fighting it. The result is lift and support that feels comfortable all day, not just for the first hour.
Is TENCEL™ good for sensitive skin?
Yes, and it's one of the main reasons we chose it.
TENCEL™ fibres have a very smooth surface structure, which means less friction against the skin compared to most synthetic fabrics. They're also naturally moisture-wicking, which helps regulate temperature and reduce the kind of heat and dampness that can aggravate sensitive or reactive skin.
Unlike many performance fabrics, TENCEL™ achieves this without chemical finishes or treatments. If your skin tends to react to synthetic fabrics, most women find the switch to TENCEL™ makes a noticeable difference.
What about the elastane - is that safe?
We believe in being upfront about this: Videris bras do contain a small amount of elastane in the fabric blend, and power mesh in the back wing construction.
Elastane is a synthetic fibre, but it's used in very small amounts, typically around 5% and is what gives the fabric its stretch, recovery, and shape retention over time. Without it, a wire-free bra simply wouldn't hold its structure through repeated wear and washing.
Elastane is widely considered safe for skin contact, and all Videris components - including elastane - are covered under our OEKO-TEX Standard 100 certification, meaning they've been independently tested against over 1,000 harmful substances.
Is TENCEL™ better for the environment than cotton?
In most meaningful ways, yes, though we'd rather explain why than just make the claim.
TENCEL™ is made from wood pulp sourced from sustainably managed forests. What makes it genuinely different from both cotton and most synthetics is the production process: it uses a closed-loop system where the water and solvents used to process the fibre are captured, recycled, and reused, rather than released as waste. This significantly reduces the environmental impact compared to conventional textile manufacturing.
Conventional cotton, while natural, is one of the most water and pesticide-intensive crops in the world. TENCEL™ uses a fraction of the water and doesn't rely on the same chemical inputs.
No textile is completely impact-free, but TENCEL™ is one of the more considered choices available for a garment worn this close to your body, every day.
This bra doesn't clock off. It's worn through the night, through every feed, through every physical change your body goes through in this season. Most bras are worn for 8 hours - this one might go three times that, doing a functional job the whole time. A bra with that much asked of it deserves to be looked after.
Made to last. Worth looking after.
The more you put into caring for it, the longer it looks after you.
Wash on a gentle or delicate cycle - cold water, inside a lingerie wash bag.
Lay flat or hang to dry. Heat is the enemy of elastane and TENCEL™ - tumble drying will shorten the life of the bra.
This bra works hard. If you can, rotating between two or three helps the elastics recover between wears - and a bra that rests between washes will hold its shape and support for much longer.
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