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Videris Lingerie Sarah underwire free soft cup bra in white TENCEL™ with a scooped plunge cup and front U wire
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Sarah Bra - Pure

Supported Plunge
Wire-Free 
Fits 8A - 16DD
$90.00 NZD
Taxes included. Shipping calculated at checkout.

Designed for comfort and support - an underwire-free plunge with a flattering sweetheart neckline.

Why women choose Sarah

Support meets comfort in a plunge - wire-free with wider straps and shaped cups doing the work.

Safe for your skin - OEKO-TEX® Standard 100 certified - tested against 1,000+ substances.

Stays cool & dry - breathable TENCEL™ fabric keeps you comfortable all day.

Moves with you - supported U-wire at the centre front enhances cup flexibility.

Support where it counts - shaped underbust and wider straps support your side and lower bust.

Size
Size chart
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Designed by Chloé Julian - 20 years designing lingerie for Stella McCartney, Agent Provocateur, David Beckham Bodywear, and Savage X Fenty.

"The free try-on was also really useful as I didn't get it quite right at first and needed to switch sizes." - A H.

Designed for comfort and support — an underwire-free plunge with a flattering sweetheart neckline.

• Wire-free shape and support - Lined cup and shaped underbust hold you without restriction

• Adapts to your body - U-wire with gathered centre-front detail accommodates natural fluctuations in breast size

• Expertly engineered support - Wider straps extend from the underarm and neckline for balanced hold

• All-day comfort - Soft plushback elastics and adjustable straps so comfortable you'll forget it's there

• Safe for your skin - OEKO-TEX® Standard 100 — tested against 1,000+ harmful substances

• Stays fresh - TENCEL™ Lyocell is breathable, moisture-wicking, and naturally antibacterial

• Size & fit - Accommodates up to a D cup. Ideal for cup sizes 10A–16D/18C

SIZE GUIDE

Is Sarah right for you?

Sarah is our wire-free plunge - an everyday bra with a sweetheart neckline that fits comfortably from an 8A through to a 16DD (with an 18C). She’s built around a supported U-wire at the centre front and wider straps that extend from the underarm and neckline, with a shaped underbust that holds the side and lower bust. The result is a plunge that stays supportive across the A–DD range
without an underwire.

Sarah is for you if...

• You want a wire-free everyday bra that finishes the line of a deeper-V or sweetheart-cut top

• You’re a cup size A, B, C, D or DD looking for a plunge with structural support - not a soft bralette

• You prefer wider straps that spread the load across more of the shoulder

• You want one bra that goes from a wrap dress to a deeper-V top without a wardrobe change

Sarah might not be your bra if...

• You’re larger than a DD cup - the Rachel is built for cup sizes B through G

• You want the highest-cut neckline - Angela sits higher at the centre front

• You need underwire-level compression for heavy support

• You’re looking for a sports or high-impact style

Finding your size.

Sarah uses standard NZ band-and-cup sizing. Choose your size based on your band measurement (measure snugly under your bust). The underband is the primary support, and fit starts there. If your band and cup measurements land in different sizes on our chart, prioritise your band.

Sarah vs Angela and Rachel.

Sarah: our wire-free plunge with a sweetheart neckline, for cup sizes A–DD. Wider straps from the underarm and neckline, shaped underbust, supported U-wire at centre front.

Angela: another everyday style in the A–DD range - a supported triangle. Sits higher at the centre front, with a darted cup. Lower-profile under most tops.

Rachel: our Fuller Cup style for cup sizes B - G. More support, more coverage, built around a fuller bust.

If you’re between B and DD, Angela or Sarah could fit you. Pick based on the neckline of what you wear most - Sarah for deeper-V or sweetheart cuts, Angela for everything else.

Size chart
FABRIC & CARE

  • TENCEL™ Lyocell is thermal regulating, breathable and moisture-wicking. It helps your body maintain a state of equilibrium and works to eliminate odours and unwanted bacteria.
  • Fabric 93% TENCEL™ Lyocell, 7% Elastane.
  • Brand and care labels made from recycled polyester yarns.

BRA TRIMS

  • Powermesh lining 80% nylon 20% elastane - used in back wing and underbust for support
  • Soft plushback elastics and adjustable shoulder straps for comfort.
  • Hook and eye back closure.

KNICKER TRIMS

  • Soft elastic trim sits flat against the skin.
  • Gusset liner in TENCEL™
  • Made for all-day comfort and movement.

Gentle machine wash 30°C in a laundry bag, visit our care page for our tips to care for your Videris Lingerie

SHIPPING

NEW ZEALAND  - NZ$9.00 | Free shipping over NZ$200

AUSTRALIA  - AU$12 for orders over AU$50 | AU$20 for orders under AU$50 | Free shipping over AU$200

USA - US$25

UK - £15

Rest of World - NZ$35

Please note that all international shipments may be subject to import duties, customs fees, tariffs and local taxes once the package reaches your destination country. These charges are not included in the purchase price or shipping cost and are the responsibility of the recipient. We are unable to predict or cover these fees, as they are set by your local customs authority.

In stock items are usually dispatched within two working days of receipt of payment and we will email you if there are any delays. 

All orders are shipped from Auckland, New Zealand.

A shipment confirmation will be sent to you with your tracking number once the courier has picked up your order from our warehouse.

RETURNS

We make returns nice and easy so you can rest assured you will find the perfect fitting bra. Please note we are unable to accept returns of knickers, for hygiene reasons.

If you are based in New Zealand or Australia, returns are free – we will email you a courier label to return your item, and will send an exchange free of charge or provide a refund.

Other International customers will need to send the item/s back to us, but we will send out your exchange free of charge.

You have 14 days to return your item/s from your initial order delivery date.

See our RETURNS PAGE for full instructions on how to complete a return.

Sale items are final sale and cannot be returned or exchanged

FAQs

Q: What's different about Sarah vs a $30 plunge bra? 

Most wire-free plunges are soft bralettes with no structure - they're pretty, but they don't hold across cup sizes. Sarah has wider straps that extend from the underarm and the neckline, a shaped underbust that holds the side and lower bust, and a supported U-wire at the centre front that anchors the cup without an underwire arc. That's why a single bra fits comfortably from an 8A through to a 16DD.

Q: Will Sarah fit me if I'm a fuller cup? 

Sarah fits up to a DD cup. If you're an E, F, or G cup, the Rachel is the bra you want - she's our Fuller Cup style, built around the support a larger cup needs.

Q: How is Sarah different from Angela? 

Both are everyday wire-free styles that fit the same A–DD cup range. The shape is what's different. Sarah is a plunge - she sits about 15mm lower at the centre front, with a scooped sweetheart neckline. The underarm and neckline come up continuously to a wider, softer strap, and the cup is seamed (rather than darted) for more capacity and built-in shape. Choose Sarah if you carry more fullness on the side of your bust, or want more coverage at the shoulder, or wear a lot of deeper-V tops. Angela is a triangle - the neckline and underarm meet at a point where the strap attaches. She has a darted cup and sits higher at the centre front, which works well if you carry more fullness at the top of your bust.

Q: What if the size I order doesn't fit? 

Free NZ returns and exchanges. AU exchanges are sent free of charge. We also run a Try Before You Buy programme via Mirra - order up to 4 items, try at home, pay for what you keep.

Q: Is TENCEL™ good for sensitive skin? 

Yes. TENCEL™ Lyocell is smooth (soft against skin), moisture-wicking, breathable, and naturally antibacterial. The cup is fully lined so there are no exposed seams against the breast or nipple.

Meet Sarah

customer wearing Belle bra in shield black, lying down with baby, breastfeeding customer wearing Belle in rosy, lying down, baby snuggling with mum, breastfeeding. customer wearing Belle maternity bra in shield black, holding baby, breastfeeding customer wearing Belle in rosy, standing looking at baby, breastfeeding customer wearing Belle maternity bra in rosy, holding baby, opening the drop down cup customer wearing belle maternity bra in shield, selfie customer breastfeeding baby sitting down, wearing rosy belle bra customer wearing belle maternity bra in shield, baby snuggling lying down

Designed by Chloé Julian - 20 years leading lingerie design at Stella McCartney, Agent Provocateur, David Beckham Bodywear, and Savage X Fenty.

Three small design moves, working together. That’s how a wire-free plunge stays supportive - from an 8A to a 16DD.
1
Cup shapes
A seamed and lined TENCEL™ cup with a shaped underbust holds the side and lower bust. No synthetic padding, no foam.
2
U-wire supports
A supported U-wire at the centre front gives the cup a foundation, so it holds shape and doesn’t collapse out to the side.
3
Balanced hold
A shaped, lined cup that runs up to the shoulder on both sides - the underarm and the neckline share the load.
Wire-free comfort. No digging, no restriction.
FEELS LIKE
A second skin. Held, not held in.
WEARS LIKE
like more bra than expected.
BUILT FOR
lower necklines and longer days.

Why we made Sarah

I designed Sarah for the woman whose bust sits heavier at the side - the one who tries wire-free plunges and finds they fit fine across the front but don’t hold under the arm. Sarah has wider straps that run from the underarm and the neckline, so the hold spreads across both sides of the shoulder. A shaped, lined cup with a soft underbust supports the side and lower bust. And a supported U-wire at the centre front, with a gathering detail on the cup, lets the same bra flex from a smaller cup to a fuller one. Plunge silhouette. Real underarm support. Comfortable from an 8A to a 16DD.

— Chloé Julian, Founder, Videris

The fabric touching your breast is TENCEL™ - not polyester, not nylon.

The fabric in direct contact with your breast tissue is 95% TENCEL™ Lyocell - made from sustainably sourced wood, spun into a fibre that breathes like cotton and feels like silk. And the cup is lined, so there are no exposed seams touching the breast or nipple.

No bra can be completely plastic-free - elastane and powermesh are part of what makes a wire-free bra wearable. We're upfront about that. But the fabric against your breast - the one that matters most - is plant-based.

Every Videris fabric and trim carries OEKO-TEX® STANDARD 100 certification - tested against over 1,000 harmful substances.

What our customers say

Quote
I’ve never found a bra that I don’t spill out of without underwire or a lack of support. If you have a fuller chest or just don’t like underwire bras, these are amazing.
Natalie
Fuller Bust  Supportive No Spillage
Quote
Amazing bra. I recently had a mastectomy and wanted an unbelievably soft and comfortable yet flattering bra. That’s just what I got. There’s something about the wider straps that makes this bra especially comfy.
Tamara
Post-Surgery Wider Straps Comfortable
Quote
My absolute favourite bra for fit and comfort. I was surprised at how supportive the underwire-free would feel - and I love the silhouette it has under clothing
Corrina
Great Fit Supportive Wire-Free
Quote
I am working my way collecting all the colours in the Sarah bra. This is - bar none - the most comfortable and good-looking bra I have ever had. And at 70, I’ve had a few.
Barbara
Comfortable Beautiful 70 years old

Made to last. Worth looking after.

The more you put into caring for your Sarah Bra the longer she looks after you.

Wash on a gentle or delicate cycle - cold water, inside a lingerie wash bag.

Lay flat or hang to dry. Heat is the enemy of elastane and TENCEL™ - tumble drying will shorten the life of the bra considerably.

Rotate between two or three bras. The elastics need to recover between wears, and rotation is the single biggest thing that extends how long a bra lasts.

You may also like

  • 5 stars: 77 (78%)
  • 4 stars: 10 (10%)
  • 3 stars: 2 (2%)
  • 2 stars: 3 (3%)
  • 1 star: 7 (7%)
Some of the reviews shown are from related products the merchant grouped with this one.
C
Charlotte B.

Absolutely love your underwear, so comfortable and flattering!

A
Anonymous
L

The most comfortable bra I’ve ever worn xx

A
Anonymous
S

Great quality don’t feel like it’s on. Bliss.

J
Janne
L

I bought two bras and this is my fave, I'll be back for another colour or two soon. It's light, fits exceptionally well and the soft grey works well under a white shirt.

My absolute favourite feature is that the straps stay up all day! I was sick and tired of hitching up straps all day - no problem with these bras, the stay in place and move with me; no cutting in, I'm barely aware of any strap on the shoulder at all. Sheer magic! Thank you for the wonderful design expertise.

A
Alice
S

Love! Just annoyed as I didn’t realise there is nylon/elastane mesh on the inside feel a little greenwashed. Still my fav bra so far.

A
Alice
S

Stunning, but the red has faded wuite noticeably within three washes following all washing instructions, I don’t really care but was surprised. Also love the fabric except I didn’t look into these enough and got greenwashed - they still use quite a bit of nylon/elastane which is against the skin. Still a better bra than any I have though.

D
D C CAVE
Shield / M

This bra was totally not good on my body. I changed from L to M but it still rode up my back so much i felt my breasts we’re going to pop out the front and the U wire in the front serves no purpose other than to jut forward. Sorry

D
Deb
S

Thicker straps than the Angela. Very comfortable! Silky smooth fabric. Highly recommend!

K
Kris
Bold / S

Soft fabric and very very comfortable. I don't feel like I am wearing a bra. I didn't realise after all these years of wearing underwire bra's actually how uncomfortable it was!

L
Liane
L

Beautifully made product. i am struggling with the cup design- thinking i am needing the fuller cup style with tab across centre front top of cups. seem to be falling out of the cup when bending over (older boobs!). I got an XL initially, which is a great cup size/design, but band too loose. so ideally i have the XL cup size on the Large band size, which makes me think i need the other style.
product is really well made and beautiful fabrications.

C
Christine Cunningham
L

Sooo pretty and great shape!

A
Anonymous
Pure / XL

Very comfortable, good quality, and cute! But because of the variable cup size, the support also varies. Keeping that it’s not going to be super supportive in mind, it’s worth it.

L
Liane
XL

Beautifully made and great quality hardware trims used on bra. I bought the wrong size, was too big around the under bust, but the cup size is great. Bought the next size down, which is great fit on torso, but cup size a bit small. Think I need the other style. Lovely product, highly recommend as really well made and great fabrications.

A
Anonymous
Maven / XL

Love my new Sarah Bras , comfortable and fit well , love that I’ve finally found a good wire free bra. Thank you

B
Breigh
Bold / M

No tight and pokey pieces! Free at last.

K
Kloe

Quality is stunning. Again does not feel like I’m wearing a bra!

T
Tricia Mehrtens
M

Love these bras!

F
Frankie
XS

Super comfy, cute style, very well constructed and love the red!
I have a narrow back and had been a little weary of wearing the XS on the smallest hooks in case it stretched out. Then I saw a video explaining the construction and the unlikelihood of doing so. I've been wearing on the smallest hook setting since and it's made the wear even more comfy. Thank you!

S
Sophie L
Rosy / M

Unfortunately this has been a disappointing purchase. The fabric is really itchy which is surprising given the tencel. The fabric also doesn't give much support so I feel like I need to make the straps really tight to give the girls the support they need. I had to take it off after four hours as it was driving me mad. I have commenced the returns process but not getting much joy there. I really wanted to like this brand.

A
Anonymous
XL

The most comfortable bra I have ever worn. I actually forgot I was wearing a bra!

T
Tina
Rosy / L

Great Bra I purchased the Angela and the Sarah I preferred the Sarah on me it was a better fit with the wider straps at the front but loved both bras.

D
Dee
Shield / L

Another awesome bra easy adjustable super comfortable fabric divine

A
Anonymous
M

No real support when walking or wirking

A
Anonymous
S

This bra really does not fit the larger cup size.

W
Wendy McLoughlin
M

Usually a 10DD, I chose the Mirra option and ordered an S and an M of this bra. The band is actually too big but the cup size is perfect in the M, while the band in the S is perfect but the cup is too small. I have gone with the M, and being a sewer, I will shorten the back as needed. I just happen to be kind of in between the sizes. The Mirra option is excellent, thank you. The comfort and look of this bra exceeds my expectations - how have I worn wires for this long and not dipped into no wires?! Amazing - I feel so much lighter wearing this bra. The red is stunning, too!

J
Jenny ILICH
L

Unfortunately I ordered the wrong style this time, as last time I got the Rachel Bra-Maven which was a good fit. But, mistakenly ordered Sarah Maven, thinking it was the same one I washed it but realised after it was the wrong one as doesn't fit properly so I can't wear it, sadly.

A
Aneta Dezoete
M

Fits well and great quality. I like the thicker straps. This is my first purchase from Videris and I will definitely be buying more...

L
Luca
Bold / L

Love this bra!! Sexy and comfortable - don’t even really think about wearing it. I am a 14DD and I ordered a large. The cups fit well but the band could be tighter. Overall happy with the fit though

V
Vicky Fulton
L

Perfect t shirt white bra, once again really comfortable with enough support. love it

J
J.F.

Comfortable for larger bust