Lingerie & the Male Gaze
Lingerie & the Male Gaze
Feminist theorist and filmmaker, Laura Mulvey coined the term “male gaze” in 1975. She believes that in film audiences “have” to view characters from the perspective of a heterosexual male.... Read more...
Mama you're magic ✨
Mama you're magic ✨
I am currently reading EVE by Cat Bohannon and I wanted to share a couple of sections about breastfeeding, the magic power of womens bodies and the connectivity to their... Read more...
Book Review: Wordslut: A Feminist Guide to Taking Back the English Language
Book Review: Wordslut: A Feminist Guide to Taking Back the English Language
Recently I read Amanda Montell's thought provoking book, "Wordslut: A Feminist Guide to Taking Back the English Language," and I loved it! As a Mother raising both a son and... Read more...
Colour, Mood and your Cycle
Colour, Mood and your Cycle
At the start of this year we decided we really wanted to evaluate our values as a brand. We said 2024 was all about Feminine Power, Love, Creativity, Authenticity, Connection.... Read more...
Body Series 1: Show Yourself a Little Love
Body Series 1: Show Yourself a Little Love
Over the next month or so, we are focusing on questioning and challenging the norms and ideals around women's bodies, working to change the narrative about what it means to... Read more...
Friends in Videris: Meet Kaarina
Friends in Videris: Meet Kaarina
Like many good modern romances, our friendship with Kaarina started over instagram. We had a little chat with the model and writer about what she’s currently working on, how she... Read more...
Bra Peek Inside
Bra Peek Inside
  When I am designing I really think about every component and detail as these ultimately inform the fit and quality of the garment, especially in a bra. It is... Read more...
Developing the Rachel Bra
Developing the Rachel Bra
The considered and slow approach I want to take with the Videris product development meant that it was not possible to launch the brand with sizes and styles for all... Read more...
Women, Work and Lingerie
Women, Work and Lingerie
As a team of women who balance work and families I have been thinking about our changing relationship with the workforce and how this has influenced the way we dress,... Read more...
Tencel vs. Cotton
Tencel vs. Cotton
At Videris we strive to use the most sustainable materials possible and prioritise using natural fibres that consider the planet, and its people. Fibres that still allow our products to... Read more...
Motherhood Stories
Motherhood Stories
What does it mean to mother or be a mother? A word that means many different things to many different people. A word that can make us feel so comfortable... Read more...
Friends in Videris: Meet Laura
Friends in Videris: Meet Laura
Laura has been a Videris muse since day one. We've always admired her playful energy and brilliant, and brave writing. A wearer of many hats, meet our friend, the fabulous... Read more...